Analyzing customer´s impact on financial institutions
Abstract
In this study we address the changes that have taken place in recent years in the role of the customer, within a new, much more competitive model that gives priority to flexibility in all areas. Specifically, we analyze, through the discourse of workers and documentation of the sector, how these transformations impact on financial institutions in our country, conditioning internal strategies and the work carried out by employees and even impacting on the configuration of the spaces themselves.
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