Difussion of political content in tiktok and the young voters’ capture

  • Andrés Suárez López Complutense University of Madrid
Keywords: Memes, Tik Tok, Social media, Speech, Polarization, Vote capture

Abstract

This work aims to show internet users' responses to different posts and the types of distortions and emotions that drive each of these responses, through a two-month sociological experiment on two TikTok accounts, one conservative and the other progressive. It also aims to understand what types of cognitive communities have formed, or were already formed, based on this experiment, and what patterns each of these groups respond to.

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Published
2025-09-15
How to Cite
Suárez López A. (2025). Difussion of political content in tiktok and the young voters’ capture. CIC. Cuadernos de Información y Comunicación, 30, 153-168. https://doi.org/10.5209/ciyc.102754