The role of the Internet Meme in a controversy about racial and cultural representation regarding the first two Netflix productions in Peru

  • Rodrigo Gozalo Bohl Universidad Complutense de Madrid
Keywords: Internet memes, social media, digital public sphere, public controversy, mediatization

Abstract

The following study analyses Internet meme’s function in a public digital controversy about racial and cultural representation in Peru. Memes, signs and texts that configure discourses, allow us to access new and different public’s perspectives. Because of how they circulate in the public digital sphere they can achieve a significative impact on the topics that receive people’s attention as part of the debate. Nonetheless, as they expand discourse reach, they also negatively affect critical and reflective thinking, as well as dialogue between individuals and groups.

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Published
2023-09-04
How to Cite
Gozalo Bohl R. (2023). The role of the Internet Meme in a controversy about racial and cultural representation regarding the first two Netflix productions in Peru. CIC. Cuadernos de Información y Comunicación, 28, 99-116. https://doi.org/10.5209/ciyc.88521