Instagram: Where Millennials, Generation Z, Mcluhan and Bolter are meeting each other

  • Leyre Marinas Universidad Complutense de Madrid
Keywords: Instagram, Social network, Photography, Fashion, Millennials, Learning

Abstract

Through social networks have emerged new forms of communication and learning. From the use of emojis to show emotions, to draw on to biographical photo accounts to know what was happening at a specific moment in history. The new generations appear as the main users of these networks, especially Instagram, and communication theorists such as Marshall McLuhan and Jay David Bolter already approached decades ago to those generations Y and Z. We will apply part of their research and we will see some activities that Instagram offers and how the young people use them.

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Published
2019-06-12
How to Cite
Marinas L. (2019). Instagram: Where Millennials, Generation Z, Mcluhan and Bolter are meeting each other. CIC. Cuadernos de Información y Comunicación, 24, 187-201. https://doi.org/10.5209/ciyc.64641