Online Platforms and Audiovisual Diversity: Challenges for the Spanish market
Abstract
Taking the concept of platform as a point of departure, in relation to that of audiovisual industry, this article presents a map of those that offer in Spain audiovisual productions OTT, by payment and on demand. The aim is to classify and explain its business profile, in order to show that ‘Spanish platforms’ are atomized whereas the market is controlled by few platforms based abroad. These are linked to the so-called GAFAM or to media and entertainment corporations; apart from including Netflix. It concludes with a reflection on the opportunities and challenges that OTT platforms present for the diversity of/in the Spanish audiovisual industry.
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