Communicative response of the andalusian ongd with the campaign ‘20 years of the ‘0,7’ in the context of crisis of the international cooperation

Abstract

The article discusses the communicative response of the Andalusian Coordinator of NGO (CAONGD) with the commemorative campaing ’20 year of 0,7’ in the context of the crisis of international cooperation for development (2008-2015). The results, after the interview responsible for the campaign and the celebration of a discussion group, show three scenarios: the first, the failure of an initial conventional approach focused report the effects of cuts in cooperation not connecting with citizens; the second, after a strategic shift, appealing to the collective memory and the memory of the State camps which claimed the 0.7% of GDP to development cooperation; and the third showing that natural communicative space of social entities which is articulated from the approaches of the communication for social change.