Diversity and television in Argentina: the case of the Audiovisual Technology Hub Programme

  • Luis A. Albornoz Instituto de Investigaciones Gino Germani de la Universidad de Buenos Aires (IIGG, UBA)/CONICET
  • Azahara Cañedo Universidad Carlos III
DOI: https://doi.org/10.5209/CIYC.52875
Keywords: Television, Argentina, Cultural Diversity

Abstract

This paper describes and analyses the Audiovisual Technology Hub Programme (Programa Polos Audiovisuales Tecnológicos - PPAT), which has been implemented in Argentina between 2010 and 2015 as part of the public policy of former administration of Cristina Fernández de Kirchner. The main goal was to promote a television industry that reflects the cultural diversity of Argentina by dividing the national territory in nine into nine audiovisual technology hubs, where national public universities acted as centres that gathered a range of regional stakeholders. Considering the 18 TV seasons that were produced for television between 2013 and 2014, the text analyses the diversity of sources and genres / subgenres and its restricted marketing. The article closes with a brief set of conclusions about this initiative.

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Published
2016-06-07
How to Cite
Albornoz L. A. y Cañedo A. (2016). Diversity and television in Argentina: the case of the Audiovisual Technology Hub Programme. CIC. Cuadernos de Información y Comunicación, 21, 179-200. https://doi.org/10.5209/CIYC.52875
Issue
Vol. 21 (2016): Comunicación, cultura y diversidad
Section
Monograph

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