Transmedia Practice in Prosumer Age. Toward a Definition of User Generated Content (UGC)

  • Carolina Fernández Castrillo Contratada Doctora del Grado de Periodismo en la Universidad a Distancia de Madrid.
Keywords: crowdsourcing, intercreativity, prosumer, social media clips, transmedia, User Generated Content (UGC).

Abstract

In the second decade of the XXIth century, the user plays a decisive role in creating and viralizing transmedia content across social platforms and networks. The consolidation of a participatory culture has originated a new media landscape characterized by collaborative practices based on the search for new creative sources (crowdsourcing) and economic support (crowdfunding). After a review of the state of the art, I will provide a definition of User Generated Content (UGC) to encompass current sociocommunicative dynamics of the Web 2.0.

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Published
2014-01-09
How to Cite
Fernández Castrillo C. (2014). Transmedia Practice in Prosumer Age. Toward a Definition of User Generated Content (UGC). CIC. Cuadernos de Información y Comunicación, 19, 53-67. https://doi.org/10.5209/rev_CIYC.2014.v19.43903