WhatsApp as a communication strategy, in the field of Geography: Case study on tourism entrepreneurs in Cahuita (Costa Rica)
Abstract
This study analyses the case of tourism entrepreneurs in the community of Cahuita who have implemented the use of WhatsApp as a means of formal communication for updating, training and sending important information on issues associated with their business. The objective is to present the adaptability of tourism entrepreneurs in the use of WhatsApp, in natural events that occurred in Cahuita during the period 2018-2022. The data analysed is extracted from 77 tourism entrepreneurs located in the community of Cahuita. The selection was made by assessing the constant participation in the different natural events that occurred in the area during the selected period. It was validated by reviewing the WhatsApp during that time and the intervention in the different natural phenomena that occurred. The results were community decisions before the institutions and other organisations involved in dealing with natural phenomena. It also served to support them in security aspects, negotiation with the Costa Rican Institute of Tourism in training, updates, sustainability certifications and the contingency of the pandemic produced by COVID 19 and post-COVID 19.
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