Social motivations and social effects of Collaborative Economy: transport sector in Spain as case study

Abstract

During the last years, bussines models that have risen up under the shelter of paradigm opened by Collaborative Economy have experimented a notable expansion while Collaborative Economy itself was expanding its content´s heterogeneity and was greatly turning professional. These occurrence´s effects are perceived in different areas, in the social one specially, where we classify positive effects and negative effects for analysing these dynamics´sustainability trought Triple Bottom Line Theory. In the meantime, we set out the question: why do people participate in collaborative sectors? Generally, a current academic literature´s analysis will drive us to understand what social motivations can be hidden in the decision of become a collaborative user; particularly, we analyse the collaborative transport sector in Spain using the “Panel de Hogares” survey, made by a solvent institution as the spanish National Commission of Markets and Competition is, for finding what moves these consumers, standing out between users of a B2C model and users of a C2C model, and services providers to become so, and following, we make a brief consumer´s profile in the interest of a better understanding about every aspects of this reality. The results of this analysis will provide a framework for future theoretical investigations, as long as it builds a social matrix which contrasts positive aspects and negative effects of this paradigm; at same time, it could be a practical tool as long as it defines the user of collaborative transport in Spain as well as what move them to participate, that could make easier to launch compaigns aiming at sociodemographic groups of interest.