¿How does social-labor inclusion entrepreneurship generate value? Methodological proposal to identify and analyze good practices

Abstract

The main purpose of all social entrepreneurship is creating social value, or what it means, to generate positive changes in the quality of life of the people or communities for which they work. It is imperative, for the managers of these organizations to know the means and ways through which value is created in the different stakeholders in order to establish the proper strategies to maximize this impact. The objective of this work is to design a methodology that allows to identify and analyze the actions, processes and operation models adopted by a social-labor inclusion entrepreneurship to generate value in its most important stakeholders. The resulting methodology also tries to facilitate the recognition of “good practices” susceptible to be replicated by other organizations with similar objectives, which contribute to increasing their impact in the communities where they operate. For the methodological construction, the contributions of diverse organizational and social performance approaches were analyzed, among others, the stakeholder theory, the strategic map, the shared value proposition and recognized standards of Corporate Social Responsibility. Likewise, some elements of the strategic planning of two social organizations that work in the field of inclusive employment were considered. As a final product, the design of a study case was proposed, which is currently being applied in two Valencian social entrepreneurships whose mission is the social-labor inclusion of groups at risk of exclusion.