A study on communication management in Spanish cooperatives
Abstract
Based on the premise that communication activity is a key factor in organisational performance, this research study analyses how Spanish cooperatives manage their communication. Given the importance of these organisations for the economic and social development of the country and the scarcity of studies on this subject, it was considered important to carry out this study in order to determine whether cooperatives have adopted communication as a relevant tool for their development and whether they manage it appropriately. To this end, the quantitative survey methodology was applied to a sample of 338 Spanish co-operatives. The results show that, although the co-operatives are not yet at an advanced stage in terms of their communication management, they do have some aspects in their management that allow us to be optimistic about the future.
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In order to support the global exchange of knowledge, the journal Revesco. Revista de Estudios Cooperativos is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
