El imaginario managerial: El discurso de la fluidez en la sociedad económica

Abstract

This article attempts to describe the so-called managerial imaginary, that is, the set of images and mythical representations present in the managerial discourse on organizations. These elements condense several images about labour and companies, confering a sense to the managing tasks. In this paper we will focus on the business books or management literature, from a critical approach. This literature does not just clearly highlight the axis that articulate the managers’ social imaginary. It also examines its historical transformation, in a transition from a solid capitalism which emphasizes hierarchies, to a liquid one based on fluidity and networks.