Populist-Nationalist Enunciation. A study of two electoral spots by Marine Le Pen and Donald Trump
Abstract
At a historical moment in which Marine Le Pen and Donald Trump, two of the most representative political actors of right-wing nationalist populism, reappeared on the scene, this article proposes a study of two spots from their 2016 and 2017 election campaigns from a semiotic perspective, with a focus on enunciation. The aim of the study is to identify the strategies of enunciation common to both spots, in order to postulate a discursive matrix that can be used as a tool to study right-wing nationalist populism as a discursive genre that political actors use to perform in the political field. The article studies the use that Le Pen and Trump make of a set of semiotic resources (words, images, music, tone, gestures) to convey these enunciation strategies and achieve certain effects of sense in the electorate. The results of the analysis allow us to identify a common matrix in the discursive production, which enables us to postulate some distinctive and characteristic features of populist-nationalist enunciation.
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