The Creative Ethos: Debates and Diagnoses about the New Modern Imperative

Abstract

The text intends to explain the emergence of creativity as idea and ideal of late modernity. If the vision of classical sociology defines modernity as the hegemony of the instrumental rationality, in the late forty years the art is the core of the representation of reality. Art and science coexist in different fields of the social life. The artist has replaced the specialist as model of social actor and the creative action has become principle of social normality. The actors not only want to create, they must to do it and to be original. The creativity defines the daily life and introduces new expressions of domination. The late modernity needs a proposal of critique of social creativity.