Against cyber-utopianism. Utopian discourse "versus" sociological analysis of the transition to the digital paradigm of the cultural sphere
Abstract
Culture is no longer the social sphere that illuminated modernity. In spite of its greater social and economic centrality centrality characteristic of postfordist society, economic and technological changes in recent years are questioning their existence as an autonomous sphere. In this context, the discourse ciberutopist takes a totally positive reading of these transformations as an empowerment of the consumer or the emergences of new chains of creative cooperation. Against this ideologically loaded discourse, it’s necessary an epistemological rupture and a construction of a research program from the sociology of culture, to evaluate critically and neutral the actual effects of the transition to digital paradigm and its effects. These, far from being completely positive, may incur an impoverishment of cultural consumption and creativity and lead to a scenario of oligopolistic dominance cultural sector by large technology corporations.
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