Debates around the central core of neoliberal hegemony in Argentina. The cases of Convertibility and devaluation

Abstract

Menemism and neoliberal hegemony in the Argentina of the 90s has been worked by numerous investigations that examined the multiples transformations and effects of the social and economic policies, the historical, institutional and cultural changes, and the configuration and articulation of the new hegemonic order. However, there are few analyzes that start from a fully discursive approach, particularly from the reception focus of hegemony. In that context, have not been investigated the discursivities of political and social actors around the fundaments of the neoliberal model. As a response to this shortage, this paper analyzes the political disputes over a crucial signifier to explain the success of neoliberal hegemony: the Convertibility. In turn, it includes an analysis of the disputes over its back, the devaluation. Starting from the constructions and disputes staged in the public media scene, this paper pretends to elucidate some explicative aspects from the interpellative efficacy. So, examining the reception level, it points to a wide process that allows studies some success keys of menemist speech.