Nueva Rumasa and the limitations of the old gender roles in business
Keywords:
male chauvinism, sex roles, family company, corruption
Abstract
An exhaustive description of José María Ruiz-Mateos' long business history, creator of Rumasa and Nueva Rumasa holdings is made in this article, emphasizing the important influence of conservative moral and religious values in the way of managing their companies, being the concepts of traditional christian family and the defense of classic sexual roles, fundamental pillars for this businessman, since management positions in his companies were assigned depending on the sex of the people, their proximity to certain religious congregations and their level of integration in his familiar clan. Ruiz-Mateos' actions are a clear evidence of the disadvantages of controlling a big holding from a family perspective completely corrupted by strict religious values.Downloads
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Published
2017-08-31
How to Cite
Vázquez-Miraz P. (2017). Nueva Rumasa and the limitations of the old gender roles in business. Nómadas. Critical Journal of Social and Juridical Science, 52(4), 281-299. https://doi.org/10.5209/NOMA.56071
Section
Researches
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