Japanese cultural heritage through tourism promotional material: past and present
Keywords:
Tourism, graphic art, Japan, cultural heritage, cultural depictions.
Abstract
In this paper we will study a broad corpus of Japan-themed tourist posters and brochures, principally intended for a foreign audience; through them we will examine, assess and evaluate the way Japanese cultural heritage —both tangible and intangible— has been portrayed by the tourism industry and, therefore, perceived by the general public. For such purpose, we will present some general features about considerations of Cultural Property in Japan and their representations in tourism promotional materials. Finally, we will address the remarkable absence of certain elements in these materials.Downloads
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Published
2017-09-12
How to Cite
Peiró Márquez M. (2017). Japanese cultural heritage through tourism promotional material: past and present. Mirai. Estudios Japoneses, 1, 133-141. https://doi.org/10.5209/MIRA.57107
Section
Monograph
License
In order to support the global exchange of knowledge, the journal Mirai. Estudios Japoneses is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
