Publicidad mediática. Acercamiento a la relación publicidad e ideología

  • Luis Carlos Toro Tamayo
Keywords: Semiotics, Discourse analysis, Mass media, Information technologies

Abstract

The mass media have considerably influenced the history of mankind. A study on its implications, as a social mediation ideological machine, must be a reason for constant reflection by social investigators of communication and language. There-fore, the following study analyzes, from a multidisciplinary perspective, advertising discourses announcing the arrival of massive communication technologies as radio, television and internet in society.

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Published
2008-01-01
How to Cite
Toro Tamayo L. C. . (2008). Publicidad mediática. Acercamiento a la relación publicidad e ideología. Mediaciones Sociales, 3, 241-265. https://revistas.ucm.es/index.php/MESO/article/view/MESO0808220241A
Issue
No. 3 (2008)
Section
Articles

License

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