Impact of Visual and Digital Literacy on the Performance of Women entrepreneurs

Abstract

Digital revolution has transformed all aspects of the human world including relationships, lifestyle and business. As physical commerce went through revolutionary changes, a notion of digitalization of businesses was observed. This evolution not only impacted operations, communications and transactions in business but also influenced the concept of entrepreneurship. Due to pandemic, entrepreneurs are swiftly acknowledging the power of digital commerce and are adopting online channels to grow their businesses. During this momentum, scholars are observing the factors impacting this change that may or may not alter their course of action. To comprehend the impact of literacy on this groundbreaking digital transformation journey, this study explores Visual Literacy and Digital Literacy and their influence on the performance of women entrepreneurs. The results were deduced based on quantitative analysis of data collected through a survey; and examined whether this set of literacies has any relationship with Entrepreneur’s Performance. The key findings suggest that a direct linear correlation is evident between Visual Literacy, Digital Literacy and womenpreneur’s performance.