Permanent campaign of Dilma Rousseff: an analysis of government communication and election strategies

  • Carla Montuori Fernandes Universidade Paulista – Brasil
  • Luiz Ademir de Oliveira Universidade Federal de Juiz de Fora – Brasil
  • Paulo Roberto Figueira Leal Universidade Federal de Juiz de Fora – Brasil
  • Thamiris Franco Martins Universidade Paulista – Brasil
DOI: https://doi.org/10.5209/MESO.54544
Keywords: permanent campaign, political communication, Dilma Rousseff, free political advertising time, power.

Abstract

This paper presupposes that the electoral communication is not limited to election periods, since there is an ongoing strategic use of media to build the image of political leaders and parties. This is the concept of permanent campaign, which is a confluence of government communication and electoral campaigns. The article develops an analysis of the permanent campaign of the first term of Dilma Rousseff (PT), taking her 20 pronouncements broadcasted in the Cadeia Nacional de Rádio e Televisão (CNRT) and in the programs of Horário Gratuito de Propaganda Eleitoral (HGPE).

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Published
2016-11-28
How to Cite
Montuori Fernandes C., Ademir de Oliveira L., Figueira Leal P. R. y Franco Martins T. (2016). Permanent campaign of Dilma Rousseff: an analysis of government communication and election strategies. Mediaciones Sociales, 15, 81-100. https://doi.org/10.5209/MESO.54544
Issue
No. 15 (2016)
Section
Articles

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