Considerations and Proposals in order to Improve Communication in Public Institutions

  • José Antonio Alcoceba Hernando Universidad Complutense de Madrid
  • María Cristina Pinto Arboleda Universidad Complutense de Madrid
Keywords: communication in public institutions, mediation analysis of news, social representations, media visibility, press offices.

Abstract

The results and conclusions of two researches on the youth’s image in the media and their relationship with the Spanish Instituto de la Juventud (Injuve) public information, raised some questions and considerations about the treatment of institutional information on youth issues. This article describes these considerations, as well as some critical reflections about the institutional production, in order to achieve visibility in the mass media concerning the key messages generated from public organizations.

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How to Cite
Alcoceba Hernando J. A. y Pinto Arboleda M. C. (2012). Considerations and Proposals in order to Improve Communication in Public Institutions. Mediaciones Sociales, 9, 111-133. https://doi.org/10.5209/rev_MESO.2011.n9.38012
Section
Mediating Institutions