YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica".

  • Victoria Tur-Viñes Universidad de Alicante.
  • Patricia Núñez-Gómez Universidad Complutense de Madrid.
  • Esther Martínez-Pastor Universidad Rey Juan Carlos, Madrid.
Palabras clave: YouTube; Menores; Influencia; Revisión bibliográfica; Marketing; Regulación.

Resumen

El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza una revisión sistemática de 65 documentos académicos publicados desde 2008. Se compendian los hallazgos existentes sobre las prácticas de los menores creadores influyentes con canales en YouTube, motivaciones de uso, tipo de contenidos, intermediación parental y los aspectos legales, regulatorios y educativos pendientes. También se abordan las estrategias de marketing que despliegan las marcas y sus efectos. Se constatan las implicaciones del fenómeno y las líneas necesarias de investigación futura.

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Publicado
2019-05-28
Cómo citar
Tur-Viñes, V., Núñez-Gómez, P., & Martínez-Pastor, E. (2019). YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica". Historia Y Comunicación Social, 24(1), 331-351. https://doi.org/10.5209/hics.64498
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