National broadcasting spanish Internet televisión business model
Abstract
This article approaches the analysis of the situation and evolution of the contents and services of the national broadcasting Spanish television stations web sites and how they have confronted the arrival of digital technology and the new Internet Landscape. Digital technology involves all the brodacasting industry structures in the road toward the Digital Era. The methodology is based on a descriptive survey of variables where we extract the quantitative and qualitative characteristics of the sample corresponding to the national broadcasting television stations web sites, from which we have extracted our conclusions.
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