Between the right to information and the social responsability of Peruvian media companies. Analysis of two cases: ATV TV, Radio Capital and Diario Perú21
Abstract
The media communications enterprises carry a lot of contents that can have a direct or indirect impact on the people. In this sense it’s important to analyze the social responsibility of the media, and even focus more on communication business enterprises, since today they are one of the largest and most influential enterprises worldwide. From an investigation of an empirical analysis based on three media companies: ATV News, Newspaper “Peru21” and Capital Radio, our aim was: to know the level of knowledge and implementation of the concepts of social responsibility both on the inside of the companies, internal stakeholders, owners and journalists, as well as the outside of the companies, with external stakeholders such as government, civil society, consumers and others. The research presents as an input a set of indicators to measure the performance of social responsibility in the media and in communications companies taking as example these three companies above named.
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