Nuevas formas de publicidad en el siglo XXI: El problema de la publicidad engañosa
New Forms of Advertising in the 21st Century: The Problem of Misleading Advertisin
Abstract
With the presentation of this work we attempt to know the advantages and disadvantages of the new forms of advertising appeared along these years which (and with similarity with other communications systems like TV, newspaper and radio) still have a common problem: misleading advertising.
For this reason, we will proceed the study of advertising and then analyze the advantages and disadvantages of the new forms of advertising and, finally, study the misleading advertising like a problem that affects not only consumers and users, but society as a whole.
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