Social responsability and institutional communication in schools
Abstract
Corporate Social Responsibility (CSR) is not a marketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition in corporate communication, hindering the development of the CSR as an intrinsic characteristic of the organization. In this paper, we offer some suggestions on how to establish effective educational corporate communication in educational institutions, allowing them to adopt this Education Social Responsibility more efficiently.
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