journalistic mobile applications and their convergence with digital content portals and social networks
Abstract
Newspapers and other media mobile applications have the main challenge of seducing, conquering and building readers of traditional and digital media loyalty to themselves. The fourth screen, where the dynamic information is placed in mobility, is a modern newspaper´s claim governed by guidelines different to those linked to the current conception of the Internet, already considered conventional given the innovation and possibilities of applications.
Each device requires the journalist to develop different format and wording. The timeline of a story does not exceed two hours. Convergence is the challenge of synchronizing the most popular social networks, Twitter, Facebook, Instagram; the most widely watched videos, YouTube; The web portal of reference of the medium and the downloadable application in most asked markets, Google Play and App Store.
Applications have their own formulae and protocols. PUSH notifications, the use of geo-localization and new application statistics create a specific and testable virtual space.
Downloading PDF magazines and newspapers within these applications, whose content is protected by copyright and reproduction rights, requires the technological encryption of these formats in order to protect publishers´ interests.
Analysing these new trends in line with most innovative publishers is one field of study of the Research Group 970605 Mediacom UCM, Research and Learning of Media and Communications Management.
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