The Well-Tempered Investigation. On taxonomy and its application to the history of advertising
Abstract
One of the fundamental tasks of scientific work is to bring order out of chaos. It is not a trivial task nor is it avoidable. Moreover, it is often done in a way that we could call automatic and intuitive, which prevents the researcher from making any reflection on the way is handling the data, taking for granted what should really be a conscious and reasoned operation.
This article poses not only the need to classify, but also those components for a correct taxonomy, as well as its application to the history of advertising.
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