Patterns of viral behavior in video. Models of viral spread on YouTube

  • Laura Picazo-Sánchez Universidad Complutense de Madrid (España)
DOI: https://doi.org/10.5209/DCIN.54421
Keywords: Viral, video, YouTube, contagion, sharing, audience, success, produsage, produser, content., UGC.

Abstract

This article provides a method of identifying the video of viral behavior by designating a natural infection and differentiating it from a viral marketing campaign. It addresses viral behavior supported on previous scientific studies and full analysis of thousand cases. The result are 37 possible viral success broadcast models that combine content, users, random, title and the frame which represents the video on YouTube

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How to Cite
Picazo-Sánchez L. (2017). Patterns of viral behavior in video. Models of viral spread on YouTube. Documentación de las Ciencias de la Información, 39, 313-331. https://doi.org/10.5209/DCIN.54421
Issue
Vol. 39 (2016)
Section
Articles

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