Advertising activity at La Esfera Magazine (1914-1931). A study section
Abstract
This article offers an introduction about illustrated advertising which was published in the last half of the 19th century in the Spanish press and the results of a quantitative study of advertising volume by sectors in the illustrated magazine La Esfera throughout their seventeen years career (1914-1931). The study was carried out through the analysis of all advertisements which were published in the magazine. Among the results obtained it’s worth to highlight that the greatest number of advertisements are of the publishing, the pharmaceutical and perfumery sectors.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Documentación de las Ciencias de la Información is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
