Consulting and women in Spain. Moderate feminism in search of intergender balance in organizations

Abstract

This text tries to identify the vision of women consultants on the promotion of women's leadership in organizations and its relationship with business success, through the discourse analysis of works corresponding to management literature written by consultants in the period 2019-2022. The aim is to identify what vision these authors have of successful leadership, and if this is related to the promotion of women's leadership. In other words, we will try to find out what these authors consider that women can contribute to the success and good management of business organizations. Through the analysis of the tips and advice that women consultants prescribe in their works, and based on their professional experience in business advice, the management narratives that allow them to build the idea of ​​business success will be addressed. From the analysis, different issues emerge to be studied: the consultants' conception of gender equality, their relationship with feminism, the issue of motherhood and the couple, female leadership, among others.