The Media and portraits of working conditions of Canarian women workers in the Great Recession (years 2007-2012)
Abstract
This research aims to find relationships between the portraits and frames which Press made about Canarian unemployed women and the conceptualisation and ideas which Canarian workers had about the job market and themselves during the Great Recession. To achieve this goal, we have carried out a content analysis in pieces of news about unemployed women and a discourse analysis in a sample of female workers from the Polígono de Los Majuelos (Tenerife). As main results, we find a gender bias in females unemployment press portrait. Media remain silent about structural and social determinants which make women a second class work force in the market. This fact, besides, affects female workers' self-portraits, the reservation army's perception and in a “will” to become flexible workers.
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