La política da que hablar: "Engagement" en redes sociales de sitios de noticias

  • Eugenia Mitchelstein Universidad de San Andrés, Argentina
  • Silvana Leiva Universidad de San Andrés, Argentina
  • Camilia Giuliano Universidad de San Andrés, Argentina
  • Pablo J. Boczkowski Northwestern University, EE.UU.
Palabras clave: engagement, redes sociales, sitios de noticias, asuntos públicos, preferencias de los lectores

Resumen

Este trabajo examina la relación entre los contenidos presentados en las cuentas oficiales de Facebook y Twitter de ocho sitios de noticias de Argentina y el nivel de engagement que generaron en los usuarios. El análisis de una muestra de 2.039 noticias, publicadas entre los meses de marzo a noviembre de 2017, muestra que existe una relación entre el contenido de las noticias y el nivel de engagement que las mismas generan entre los usuarios. Si bien los sitios presentaron una mayor cantidad de noticias sobre temáticas de asuntos no públicos, como deportes, policiales o entretenimiento, los mayores niveles de engagement se registraron en noticias sobre asuntos públicos, como política nacional e internacional y economía. Estos hallazgos son consistentes con la literatura sobre proceso de adaptación de los medios al nuevo ecosistema mediático y apoyan la teoría de “ciudadanía monitorial” en el contexto digital.

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Publicado
2018-07-13
Sección
Artículos