Film and Social Media: Rethinking the Promotional Marketing
Keywords:
Film, Filmarketing, Marketing online, Social media, Promotion
Abstract
The film industry needs to enhance awareness of the importance of marketing and social media to create expectation and capture the interest of audience to the cinema. This paper assesses the state of the art in online promotion and provides guidelines to create an effective film marketing campaign through some cases study.Downloads
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Published
2014-07-18
How to Cite
Salvador Benítez A. (2014). Film and Social Media: Rethinking the Promotional Marketing. Cuadernos de Documentación Multimedia, 24, 104-116. https://doi.org/10.5209/rev_CDMU.2013.v24.46285
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