Contemporary Society and Mass Media Narratives as a New Discourse Genre
Abstract
The rapid development of new technologies has triggered multicultural and social exchanges that question the characteristics of classic discourse genres such as storytelling. The present study aims to analyse the characteristics and defining features of media storytelling in a socio-cultural framework currently under the globalization effects. By explaining media narratives in their present stage, we will study how they mediate between cultures and how they shape our personal perceptions of the world. We will conclude by explaining the existence of a new concept of media narrative open to new influences, and whose structure and organization are determined by the convergence of different media. Fact, fiction and virtuality are interwoven in stories configured by the media, thus giving rise to a kind of hypernarratology, which is the basis for new discourse genres.Downloads
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