Influencia de los factores institucionales en el desarrollo y consolidación de Negocios inclusivos con pequeños agricultores en la base de la pirámide
- Leydis Marcela Maestre Matos Universidad del Magdalena, Colombia. https://orcid.org/0000-0001-5390-9478
- Jahir Lombana Coy Universidad del Norte, Colombia. https://orcid.org/0000-0002-0055-8392
- Francisco Javier Mesías Díaz Universidad de Extremadura, España https://orcid.org/0000-0001-5334-9554
- Andrea Paola Páez Cabas Universidad del Atlántico, Colombia. https://orcid.org/0000-0002-5681-675X
Resumen
Los negocios inclusivos (NI) son emprendimientos que tienen en la base de la pirámide (BdP) un eslabón que genera valor económico y social para la cadena de suministro. Su desarrollo requiere la identificación de factores institucionales formales para crear y fortalecer la BdP en países con altos niveles de pobreza. El objetivo de esta investigación es identificar estos factores a través del estudio de caso de seis cooperativas que producen banano de exportación en Colombia, cuyas BdP son pequeños productores. La metodología combina la recolección y análisis de información cuantitativa que se evalúa a través de un modelo de ecuaciones estructurales y se verifica con el análisis cualitativo de entrevistas. Entre los resultados, destaca la importancia de factores como las políticas de responsabilidad social de las empresas anclas y el cumplimiento de normas y certificaciones por parte de los pequeños productores agropecuarios. El apoyo a la formación de la BdP también es digno de mención, gracias a la asistencia financiera y no financiera proporcionada por diversos actores de la cadena de valor.
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