The sector of olive-oil cooperatives and the use of ICT: A comparative study regarding othe legal forms

  • Domingo Fernandez Uclés Universidad de Jaén.
  • Enrique Bernal Jurado Universidad de Jaén
  • Adoración Mozas Moral Universidad de Jaén
  • Miguel Jesús Medina Viruel Universidad de Jaén
  • Encarnación Moral Pajares Universidad de Jaén
Keywords: Olive oil sector, Cooperatives, Electronic commerce, Online social networking, electronic markets.

Abstract

The current global environment and the general increase in the spread and use of Information Technology and Communication (ICT) by companies and consumers, make the use of these technologies as essential to confront the growing competition in the market. Focused on this sector, in this research we analyze the use of electronic commerce, as through websites as through electronic markets, and the use of social networking tools as enablers of business. For this aim, we conducted a comparative analysis between the Andalusian olive oil cooperatives and other legal forms which are present in the sector.

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Published
2015-08-04
How to Cite
Fernandez Uclés D., Bernal Jurado E., Mozas Moral A., Medina Viruel M. J. y Moral Pajares E. (2015). The sector of olive-oil cooperatives and the use of ICT: A comparative study regarding othe legal forms. REVESCO. Revista de Estudios Cooperativos, 120, 53-75. https://doi.org/10.5209/rev_REVE.2016.v120.49700
Section
Articles