• Presentación

  Luis Felipe Solano Santos

  5-6

  • PDF (Spanish)

Editorial

• Imagen publicitaria e historia del arte

  Raúl Eguizábal Maza

  7-10

  • PDF (Spanish)

Articles

• M-Advertising Another way of thinking about marketing and its impact In the usage/consumption ratio

  Hedilberto Granados López

  11-23

  • PDF (Spanish)
• Opposite effects at consumers behaviour

  Laura Estefanía García Díaz

  25-37

  • PDF (Spanish)
• Becoming partners: some considerations on the constructive nature of the consumer's identity

  Felip Vidal Auladell

  39-55

  • PDF (Spanish)
• NGDO brand logos. Sense and evolution

  Pilar Alfonso Escuder

  57-71

  • PDF (Spanish)
• Publicity In The Age Of Postproduction: The Virtual Product

  Juan García Crego, Alberto García García

  73-90

  • PDF (Spanish)
• Corporate reports of Atresmedia and RTVE in the Web: Juggling for credibility

  Isabel Arquero Blanco, Miguel Ángel Ortiz Sobrino

  91-112

  • PDF (Spanish)
• Modern image and movement

  Raúl Eguizábal

  113-139

  • PDF (Spanish)

Reviews

• Pasado, presente y futuro de esa herramienta comercial conocida como videoclip

  Lucía Caro Castaño

  141-143

  • PDF (Spanish)