Corporate reports of Atresmedia and RTVE in the Web: Juggling for credibility

  • Isabel Arquero Blanco Complutense University of Madrid
  • Miguel Ángel Ortiz Sobrino Complutense University of Madrid
DOI: https://doi.org/10.5209/rev_PEPU.2014.v8.n1.48389
Keywords: social responsibility, clarity, annual reporting, Atresmedia, RTVE.

Abstract

This article compares the 2012 reports on corporate social responsibility of Corporación Radiotelevisión Española (RTVE) and Atresmedia, Corporación de Medios de Comunicación, S.A., hosted on their corporate websites. The analysis of these reports allows to review the information that both communication groups project in public opinion, their transparency and dialogue with the stakeholders. The two compared reports overlook information on risks, foster ambiguity and incomplete dialogue with theirs stakeholders.
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Published
2015-02-13
How to Cite
Arquero Blanco, I., & Ortiz Sobrino, M. Á. (2015). Corporate reports of Atresmedia and RTVE in the Web: Juggling for credibility. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 8(1), 91-112. https://doi.org/10.5209/rev_PEPU.2014.v8.n1.48389
Issue
Vol. 8 No. 1 (2014)
Section
Articles

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