El papel social de la publicidad
Keywords:
Advertising sociology, Working of advertising, Consumer, Culture, Ethics
Abstract
This paper analyses the behavior of advertising and the limites society tries to impose over it. This cogitation is made from a sociological perspective, due to the fact that it deals with the effects that advertising generates over social contexts and not over individual consumers.Format
Crossmark
Published
2007-08-29
How to Cite
Codeluppi, V. (2007). El papel social de la publicidad. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 1(1), 149-155. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0707120149A
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
