Competitive intelligence: de los Estados a las empresas

  • Carlos Sánchez Hernández
Keywords: Competitive intelligence, Competition, Marketing, Analysis, Company, Benefit

Abstract

The "Competitive Intelligence" is an area of traditional knowledge, even with other denominations, including foreign policy, military policy and even the intelligence services of many states. But in the last three decades, and an increasingly growing, stressed by moving, with many of the States' own methods, the business world and business, mainly multinationals, and business in general. It is a related discipline with knowledge, analysis, development and data processing in order to gain competitive type, knowing the competitive business environment and influence the decision making process, all this applied to the field of business competition.

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Published
2011-05-30
How to Cite
Sánchez Hernández C. . (2011). Competitive intelligence: de los Estados a las empresas. Nómadas. Critical Journal of Social and Juridical Science, 29(1), 133-151. https://doi.org/10.5209/rev_NOMA.2011.v29.n1.26775
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Essay