Comunicación y sociedad

Abstract

In spite of the incorporation of the in-formation technology, we have found certain behaviours of writers who carry out a qualitative task in journalism. That is why in media terms there is a difference between the creators, the re-producers and those who use the representation. In this field, media presence is characterized by the role of the press in society, since it consolidates a perceptive, cognitive and operative horizon which affects certain collectives and publics. Although in our postmodern time we talk about “media visualization”, there has been a huge flow of mediums, actors, agents, and interpreters which have given shape to knowledge in the past. These have consolidated trends and forms, necessities and satisfactions, aspirations and achievements, and desires too. In our “cable” and “wireless” society, there are other mediums and other alter-natives which complement interpersonal and mass relations. However, as a tribute to our immediate past, we will re-member some referents and some references which affected directly the development and evolution of the mass media in society.