What do Brazilians like? A study of Brazilian’s interactions with posts of big news portals on Facebook.

  • Walter de Vasconcelos Dias Neto Universidade Federal da Paraíba (UFPB)
  • Renata Francisco Baldanza Universidade Federal da Paraíba (UFPB)
DOI: https://doi.org/10.5209/MESO.59053
Keywords: Like, News, Social networks

Abstract

The consumption of news published by big portals through social networks has been gaining space in Brazil recently. The big news portals make constant use of social networks to convey the news of their platforms. This article presents an investigation about the interest of Brazilians in news posted and shared by big portals on Facebook. In order to achieve this objective, we used content analysis, systematizing the likes and sharings of content most Brazilians are interested on. It has been found that there is a much greater interaction of people with banal news in relation to political news (even considering there will be a presidential election in the country this year), and incipient interaction with scientific news. The research concludes that Brazilian people are mainly attracted to meaningless entertainment.

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Author Biographies

Walter de Vasconcelos Dias Neto, Universidade Federal da Paraíba (UFPB)

Mestrando em Administração pela Universidade Federal da Paraíba (UFPB), especialista em Gestão Empresarial pela Universidade do Algarve (UALg) e graduação em Gestão da Tecnologia da Informação pelo Centro Universitário de João Pessoa (UNIPÊ).


Renata Francisco Baldanza, Universidade Federal da Paraíba (UFPB)
Doutora em Comunicação pela Universidade Federal da Bahia - UFBA. Mestre em Comunicação pela Universidade do Estado do Rio de Janeiro - UERJ, Especialista em Administração de Empresas com ênfase em Marketing e Graduada em Filosofia pela Faculdade de Ciências e Letras Santa Marcelina / MG. Atualmente atua como docente no curso de Administração na Universidade Federal da Paraíba, com as disciplinas de Publicidade e Propaganda e Pesquisa Aplicada. Realiza pesquisas com enfoque nas áreas Cibercultura, Tecnologias Móveis e Redes Sociais, Comunicação Organizacional, Marketing e Consumo.
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Published
2018-11-27
How to Cite
Dias Neto W. d. V. y Baldanza R. F. (2018). What do Brazilians like? A study of Brazilian’s interactions with posts of big news portals on Facebook. Mediaciones Sociales, 17, 25-46. https://doi.org/10.5209/MESO.59053
Issue
Vol. 17 (2018)
Section
Articles

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