Narratives of the viral video. 99 keys for a contagious content
Keywords:
audience, contents, video, viral, YouTube.
Abstract
Concerned about the narrative features that viral videos have in common, it has been taken a sample of 1000 viral videos in order to classify them and understand the keys of their massive contagion in media. We examine their content, extracting 99 keys that concentrate the attraction of the viewer and trigger the spreading process. These keys, suitably applied to the video content,drive it to its success and its diffusion, being possible a contagion process, depending on the random and distribution parameters.Downloads
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Published
2016-11-28
How to Cite
Picazo Sánchez L. (2016). Narratives of the viral video. 99 keys for a contagious content. Mediaciones Sociales, 15, 115-132. https://doi.org/10.5209/MESO.54546
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