The observation of the environment media representations in the press. The case of "La Crónica de Baja California", Mexico

Abstract

Observe the social representations expressed in the media, particularly in the press, has been one of the objective of The Observatorio Global Mediático de la Frontera Norte de la Universidad de Baja California (Observa/Frontera) for the last six years. In this time, a team of media researchers in Mexico took up the task of observing the media representations regarding the environment and its issues in the Mexican press. Based on the Agenda Setting theory (McCombs y Shaw, 1972), Ob-serva/Frontera made an analysis for 4 weeks of all the press articles published in the journal La Crónica de Baja California. The result obtained after researching the 34 articles published in the mentioned journal, shows that unfortunately it rarely deals with environment or climate change topics and when it happens, it is only attributed to a catastrophic causes made by nature or hu-mans.