Why priority is given to banal, stereotyped and redundant contents in the World Wide Web

Abstract

The paper applies the systems analysis to the study of the mediating activities that work with the structural constraints of virtual communication networks. Among them, stands out the incorpora-tion of all users to the performance of communicative activities which has transformed the social production of communication. But this paper holds as well that the collective use of those techno-logical advances is not fulfilling the expectations originally raised, referred to the development of creativity and pluralism. The author explains that the capacity of virtual network system (that is, to be opened to the population as a whole and to offer a vast amount of data), constitutes, in prac-tice, a multiplying factor of redundancy and stereotype, which are, both, the criteria that are be-hind the selection of contents for public communication since the beginning of mass communica-tion.