The Debate on Corruption of Public Opinion in Mass Society

  • Antonio Niño Rodríguez Departamento de Historia Contemporánea. Universidad Complutense de Madrid (España)
Keywords: Public Opinion, Mass Society, Propaganda, Public Relations, Political Communication, Interwar Years.

Abstract

In the early decades of the 20th century, perceptions on the role of public opinion in political systems underwent a profound change. Where liberal systems saw public opinion mostly as a source of criticism –as the voice of the people keeping an eye on their rulers-, mass politics turned it into an instrument of political pressure ready to be manipulated. This essay focuses on how concerns for the consequences of mass politics led to a reflection on the role of public opinion in democratic regimes, which in turn gave birth to a new field of expertise dedicated to measuring and orienting it at the benefit of the States’ higher interests.

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How to Cite
Niño Rodríguez A. (2017). The Debate on Corruption of Public Opinion in Mass Society. Cuadernos de Historia Contemporánea, 38(Especial), 241-253. https://doi.org/10.5209/CHCO.53677