• Carta de la Directora

  Mª Francisca Blasco López

  9

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Articles

• Critical factors in knowledge management in countries: A global analysis about the process

  María Obeso, María Sarabia, José Maria Sarabia

  11-28

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• Development of entrepreneurial competencies: An explanatory analysis with university students

  Roberto Espíritu Olmos, Renato Francisco González Sánchez, Esteban Alcaraz Vera

  29-53

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• Mobile Phones Market Trends in the Mexican Undergraduate Students Segment: A Markov Chain Model Application

  Karina Paola Mendoza Yamashiro, Verónica Lorena Hernández Herrera, Rogelio Domenge

  55-82

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• The intangible asset of private labels innovation

  Carmen Abril, Joaquín Sánchez-Herrera, Diana Gavilán, Roberto Manzano, Maria Avello

  83-98

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• Multiple ways to segment the market of online and mobile shoppers

  Paula Rodríguez Torrico, Sonia San Martín Gutiérrez, Rebeca San José Cabezudo

  99-128

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• Corporate Reputation and its Social Responsibility: a Comprehensive Vision

  Marina Mattera, Verónica Baena

  129-149

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